1
CHOOSING THE BRAND
why sour patch kids?
I chose Sour Patch Kids as the brand I would be embodying for this project because of their bold brand identity, bright colors, and unique marketing campaign strategy.
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As an added bonus, the summer
Sour Patch Kids flavors were just too
yummy to pass up.
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so, what's the plan?
2
GATHERING SUPPLIES
I went to my local grocery store and purchased my chosen Sour Patch Kids product and the fresh fruits correlating to the flavors in the package.
Then I gathered some supporting props, like a lemonade pitcher, a glass, and an alphabetical ice tray.
why did you choose not to use mockups?
In order to stand out from the other designers completing this project, I wanted to demonstrate my commitment to achieving unique, high quality results by my own means. I approached this task as an opportunity to strengthen my photography skills in a new and exciting commercial context.
SOUR PATCH SLIDES
Project Type
Social Media Slides
I was tasked with designing a three-part social media advertisement from a list of popular food brands. Throughout this project, I challenged myself to exclude the use of mockups and instead explore food photography and hand-carved typography.
SETTING THE STAGE
3
Using white poster board, a lamp, and a table top, I created a make-shift
light box in my bedroom to
begin shooting.
I wanted to add emphasis to Sour Patch Kids' tagline (Sour, Sweet, Gone) in a way that would grab the attention of consumers scrolling online...
CUSTOM TYPOGRAPHY
4
...so I cut up some custom
sweet and sour type!
BUT WHO WANTS WARM LEMONADE?
Using a silicone alphabet mold, I made some ice cubes to finish the tagline!
